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CHILDLINE India Foundation » Department Communications and Strategic Initiatives

Communications and Strategic Initiatives


  • Cause Equity: creating awareness of 'Child Protection' as well as of the tele-helpline 1098 amongst various segments including general public, media, corporate organizations, grants/ funding agencies & trusts.
  • Communication management covering Advertising & Public Relations.
  • Telecom Advocacy for connectivity related issues (for the CHILDLINE 1098 service).
  • ​CHILDLINE Contact Centre (CCC)​
  • Strategic initiatives, projects development and management.
  • Organizational Strategy.
  • Management of Website.
  • Advocacy with MWCD and other ministries.
  • Media Relationships.
  • Publishing - including Annual report.
  • Donor Relationship management
  • Institutional fund raising.
  • Monitoring & Evaluation, Reporting of donor-aided projects.
  • Publishing of bimonthly newsletters
Goals cover:
  • Regular media interaction
  • Building a uniform brand identity for the CHILDLINE network through awareness and brand equity campaigns using various media channels.
  • Revamp & upgrade of CHILDLINE web site.
  • Connectivity from Mobile networks in majority of CHILDLINE cities.
  • Volunteer Management System: Launch and manage Volunteer program.
  • Develop and implement a number of events targeting street children and school children aimed at identifying talent, spreading awareness, generating interest amongst general public.
  • Organization-wide resource for support in structuring projects and developing management matrices for control.