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CHILDLINE India Foundation » Recognition And Awards »

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CIF bags the NCPEDP-Mphasis Universal Design Award 2014!

CHILDLINE India Foundation was recently awarded the prestigious 5th National Centre for Promotion of Employment for Disabled People (NCPEDP)-Mphasis Universal Design Awards 2014 under Category C: Companies/Organisations for its exemplary initiatives in the area of accessible & inclusive media.

It was a proud moment for CHILDLINE India Foundation as the award recognised CHILDLINEs work towards the cause of accessibility and thus ensuring a life of equality and dignity for people with disabilities. The award highlights CIFs initiatives to enable people with disabilities, especially children, to access our present and future media through assistive technology.

NCPEDP-Mphasis Universal Design Award 2014
Mr. Shekhar Gupta, Vice-Chairman, India Today Group presenting the award to Ms. Reema D'souza, Communication & Strategic Initiatives, CIF and Ms. Heenu Singh, Northern Regional Resource Centre, CIF at the award ceremony held at India International Centre, New Delhi on August 14; 2014

Over the past two years CHILDLINE has made a conscious effort to ensure that important communication from us is accessible to all regardless of physical or developmental abilities or impairments.

A concept that is intrinsic to any kind of access is 'Universal Design', which means a design that is usable to the greatest extent possible by everyone, regardless of age, ability, or situation. In order to spread awareness on Universal Design and to popularise this concept, NCPED with the support of Mphasis, instituted The NCPEDP - Mphasis Universal Design Awards in 2010.

award for cif
Education Counts - Animation film on Child Labour with Captioning in Hindi

CHILDLINE has won this award for making the animation films: ‘The Rose’, ‘Like Sisters’ and ‘Education Counts’ as well as the website, eNewsletter and eMailer accessible to all. The animation films have been developed in accessible formats which include: Captioning, Sign language interpretation and Audio description and each accessible format has been created in Kannada, English and Hindi.

award for cif
The Rose - Animation film on Corporal Punishment with Sign Language Interpretation

The films with captioning have been developed not only for the dialogues but also other sounds that are portrayed on screen, like the sound of a ringing bell. This is beneficial to the hearing impaired, the learning impaired and children with dyslexia and Attention Deficit Hyperactivity. Sign Language Interpretation also benefits the hearing impaired as an interpreter narrates the entire story in Indian sign language from the bottom right corner of the screen. Audio Description helps the visually impaired, who can hear the dialogues but will miss its context by not knowing about the scene's background. Here whenever there is no dialogue, another voice will describe what is there in the background. This will help him/her get a more holistic picture of a particular scene.

Additionally the CHILDLINE website has been converted successfully to the W3C compliance and the eNewsletters and eMailers have been formatted so that it makes sense both holistically and linearly. A description is provided for each image and hyperlink so that the impaired can benefit and learn more about CHILDLINE.