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CHILDLINE wins multiple awards at prominent platforms

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CHILDLINE wins multiple awards at prominent platforms

CHILDLINE India Foundation » CIF News » CHILDLINE wins multiple awards at prominent platforms

The year 2013 saw CHILDLINE taking home prestigious honors at the Manthan South Asia and Pacific Award and the Public Relations Society of India (PRSI) National Awards.

CHILDLINE’s Child Sexual Abuse (CSA) Awareness Program received the winner’s trophy under the e-Inclusion & Localisation category at the Manthan Awards as well as under the Best Public Awareness Program category at the PRSI Awards.

PRSI also conferred CHILDLINE’s Annual Report for 2011-12 and Hello Childline the second prize under the Best Annual Report and the Best House Journal in English categories respectively.

CHILDLINE wins multiple awards at prominent platforms

The Project Co-ordinator of the CSA Awareness Program, Ms. Tanvi Aher accepted the award for CHILDLINE at the Manthan South Asia and Pacific Award which was held in New Delhi on the 5th and 6th of December, 2013. Impressed with the program, the Founder and Director of the Digital Empowerment Foundation, Mr. Osama Manzar who was present at the ceremony gave the project a high regard and congratulated Ms. Aher on the importance given to the issue of Child Sexual Abuse.

CHILDLINE wins multiple awards at prominent platforms

The PRSI Awards were also held in the capital on the 28th of December, 2013 where Mr. Sudeesh PM who is part of the Communication & Strategic Initiatives team at CHILDLINE, received the awards from Mr. O P Rawat, Secretary, Department of Public Enterprises, Government of India and Dr.V P Mishra, Pro Chancellor, Dutta Meghe Institute of Medical Sciences, Wardha. While CHILDLINE’s House Journal, Hello Childline acts as a crucial tool to share information about Child Protection and covers various events and activities of CHILDLINE across the country, the Annual Report presents a comprehensive, extensive overview of each of the functional departments in CIF. Mr. PM says, “We are very thrilled that out communication efforts to make child protection everybody’s priority has been applauded. We wish to further represent model behaviours and develop tools which will bring exceptional value to our community.”

The CSA Awareness program which was declared a winner on both occasions was recognized for sensitising hundreds of school children of Mumbai against sexual abuse through a unique story narration method. Commenting on the win, Ms. Aher enthusiastically says, “Winning awards is not what our program is all about, but the gratitude of knowing that we are having an impact goes a long way to fuel our determination and efforts. I would like to thank my team and everybody who is involved in making this program what it is today. We feel deeply appreciated and valued for all the work we have done in such a short span of time to reach out and make a more secure place for our children.”

CHILDLINEs CSA Awareness Program which is currently Mumbai's largest communication initiative on CSA Awareness reaches out to children between the age group of 7-12 years i.e. 2nd through 6th standards and instils in them the knowledge of Safe/Unsafe Touch and Personal Safety rules using a unique story narration format. In addition to the program, CHILDLINE has also placed child-friendly posters in schools that elucidate on the safe and unsafe touch. The innovative program developed and implemented by CIF involves training and certifying lady volunteers to deliver the story session in school classrooms. CHILDLINE has trained 200 volunteers till date who are involved in this project.

The CSA Awareness Program is the preventive component of CIF's battle against Child Sexual Abuse. CIF was at the forefront of advocacy efforts to get a law against this menace and was the first to draft a bill on CSA which was presented to the Deputy Chief Minister of Maharatshtra, the National Commission for the Protection of Child Rights (NCPCR) and the Ministry of Women and Child Development (MWCD). After several consultations and discussions with stakeholders, CIF was successfully able to advocate the law and thus came into existence The Protection of Children From Sexual Offences Act 2012 (POCSO) in November last year. At the intervention level CHILDLINE handles a large number of CSA cases often filing FIR’s and assisting in the rehabilitation of abused children.

Ms. Aher in her presentation at the event explained that the response from schools has been very encouraging and many schools have sought the CSA Awareness Program for both pre-primary as well as secondary sections. She also mentioned that in several instances children in schools have reported abuse cases post attending the program. CHILDLINE is also working with several forums and specialised groups for adaption of the program in schools for special children. The program was recently successfully delivered to the impaired children of the Helen Keller Institute for Deaf and Deaf blind with extensive support from sign language specialists of the institute.

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