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CHILDLINE 1098 SERVICE » History » The Logo

The Logo

History - Logo of CHILDLINE India Foundation Once the street children understood that the logo would give the service a look, be their identity, and help children recall 1098 in a flash, they were convinced they wanted a bindaas (carefree) boy.
"We know how to conceal our pain," "have you ever seen us cry?" is how they reasoned.

A smiling child would offer another important message: If CHILDLINE didn't make children happy, would they call?